Public Relations SpecialistPosition OverviewWe are seeking a strategic and results-driven Public Relations Specialist to develop and execute multi-channel PR programs that build brand awareness, manage reputation, and support business objectives. The ideal candidate will combine strong media relations and storytelling skills with experience in crisis communications, measurement, and content strategy to deliver clear, persuasive messages across earned, owned, and social channels. This role partners with marketing, product, legal, and executive teams to drive proactive campaigns, reactive responses, and internal communications while ensuring regulatory and compliance requirements are met.Key ResponsibilitiesDevelop and write clear, newsworthy press releases, statements, and executive communications that align with brand messaging and business goals.Build and maintain targeted media lists, research reporters and outlets, and proactively pitch journalists and influencers to secure earned coverage.Plan, assemble, and distribute press kits and media materials; coordinate logistics for press briefings, media tours, and newsroom visits.Lead crisis communications planning and execution, including drafting holding statements, coordinating spokespeople, preparing Q&A, and managing rapid response across channels.Monitor media coverage and social conversation using media monitoring and social listening tools; produce regular reports and insights to measure impact and guide strategy.Manage social media channels in coordination with marketing: develop content calendars, adapt earned content for social, and oversee community response when appropriate.Develop content strategy and create high-quality copy and storytelling assets for press, web, social, and internal stakeholders, including speeches and executive talking points.Conduct media training and broadcast interview preparation for executives and spokespeople; provide coaching on messaging, delivery, and handling tough questions.Drive influencer and partner outreach programs, identify alignment opportunities, and manage relationships to amplify campaigns.Plan and execute events and experiential PR programs, from media previews and product launches to roundtables and conferences.Work closely with legal and compliance teams to ensure communications meet regulatory requirements and industry guidelines.Use PR platforms (Cision, Muck Rack, Meltwater) and email marketing tools (Mailchimp) to manage campaigns, track placements, and distribute releases.Create and manage press multimedia assets in Adobe Creative Suite (InDesign, Photoshop) and coordinate video production/editing for multimedia storytelling.Integrate measurement and reporting best practices: set KPIs, use Google Analytics and PR platform metrics, and deliver actionable weekly and monthly reports.Maintain and evolve brand messaging and internal communications to keep employees informed and aligned.Coordinate with CRM (Salesforce) and CMS teams to ensure earned coverage is captured in pipelines, and PR activities are tracked as part of broader marketing efforts.Manage multiple projects simultaneously, keeping stakeholders informed of timelines, budgets, and outcomes.QualificationsBachelors degree in Public Relations, Communications, Journalism, Marketing, or related field (or equivalent experience).Demonstrated experience in crisis communications, reputation management, and regulatory/compliance communications.Excellent writing, editing, and storytelling skills with samples of press releases, speeches, and media materials in a portfolio.Proficiency with media databases and monitoring platforms such as Muck Rack, Meltwater, Cision, and similar tools.Experience with social listening tools, Google Analytics, and PR measurement/reporting methodologies.Strong hands-on experience with email marketing platforms (Mailchimp), CMS, and CRM systems (Salesforce).Familiarity with Adobe Creative Suite (InDesign, Photoshop) and basic video production/editing workflows.Strong interpersonal skills, confidence pitching media, and proven ability to work cross-functionally with legal, product, and executive teams.Willingness to travel occasionally for media events and on-site activations.BenefitsCompetitive salaryMedical, dental, and vision insurancePaid time off and holidaysEmployee wellness benefitsProfessional development opportunitiesGrowth opportunities within a nationally recognized wellness brand
Job Description Job Description Company Description Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle...
...Job Description Job Description Pharmaceutical Manufacturing & Research Co. (Sacramento, CA) seeks Research Chemist to conduct method development, validation, stability & release testing of drug substances & drug products using GC, GC-MS, LC-MS , HPLC or ICP-MS. Support...
...and professional growth. \n Work alongside experienced... ...schedule with up to 2 work-from-home days per week after training.... ...case files. \n Negotiate with insurance carriers and work toward favorable... ...case development. \n Health, dental, and vision benefits, paid...
...next steps. Our partner is looking for a Document Control Specialist based in United States... ...from establishing document structures and review processes to maintaining governance and... ...periodic team and company onsite events.Remote work environment with flexibility depending...
...action. We are committed to a work environment where the differences... ...the more difficult group insurance applications within guidelines... ...allows 100% remote work from home or allows work to be performed... ...What We Offer ~ Health, dental, vision and life insurance plans...